Ingrid Pollard [credit]

This photographic work was originally presented as a billboard image on 25 urban sites around  the UK. The image takes the form of a mass produced tourist postcard. It shows the profile of William Wordsworth, 19th century English Poet Laureate. Wordsworth and his poetry are icons closely linked with the ‘Lake District’. A group of contemporary Black walkers transform the  ‘Romantic’ landscape and ideas of History and Heritage.

From Ingrid Pollard (2004) in The Art of Walking: A Field Guide:

“Going to the Lake District over the years, collecting postcards, deliberately searching out England’s timeworn countryside ‘the way it’s always been,’ searching the postcard-stand for the card that shows a sunny upland scene with a black person standing, looking over the hills. Never finding it. I fantisise about encountering that image amongst the England of craggy rocks, rushing streams and lowly sheep. Simple stories, simple connections.”

Billboard, Kings Cross London. Dr Julian Agyeman & Ingrid Pollard