The posters you make to advertise your exhibition can be any size/color, however 8.5″x11″, and be black and white (using a photocopier to make them) is the least expensive. When you are designing your poster, remember to include the following information:
– Who (your name, the artist or in the case of a group show, the name of the group)
– What (title of your work)
– Where (address, and any other necessary description)
– When (Day & Time)
– Cost (FREE)
– Why (keep this super short)
It can help to look at other artist’s posters to get ideas for your own. Avoid a lot of gray. High contrast draws more attention.