Step 1: Compile Content
Before writing our press releases, we need to compile the content that will go into them. This should include (but is not limited to) the following:
- Dates/time/location of the exhibition
- Reception date/time
- Artist talk date/time
- Artist statement
- Artist bio
- Your contact info
- A marketing image
Step 2: Review What Makes a Release Good
- Make sure you have a catchy headline to hook your audience.
- Avoid jargon.
- Get in the head of your audience when you’re writing. (Know your audience.)
- Get to the point – avoid fluff.
- Write in 3rd person and avoid ‘we’ or ‘us,’ ‘they’ and ‘I.’
- Make sure it is formatted professionally.
- Keep it concise.
- Keep it to 1-page, maximum.
- Proofread.
- Introduction > Bridge > Body > Call to action
- Have a gripping opening sentence.
- Professional but personal.
- Stick to the facts.
- Include an image of the subject.
Step 3: Write Your Release
After compiling your materials and reviewing the above list, write a draft of your press release.
Step 4: Submit on Blackboard/Print 2 copies for class
GRADING:
3 points – bring 2 printed copies to class (PASS / FAIL)
3 points – submit PDF on Blackboard (PASS / FAIL)
AUTOMATIC FAILURE:
Not completed on time
No printed copies
Missing required elements