Step 1: Compile Content

Before writing our press releases, we need to compile the content that will go into them. This should include (but is not limited to) the following:

• Dates/time/location of the exhibition
• Reception date/time
• Artist talk date/time
• Artist statement
• Artist bio
• Your contact info
• A marketing image

Step 2: Review What Makes a Release Good

• Make sure you have a catchy headline to hook your audience.
• Avoid jargon.
• Get in the head of your audience when you’re writing. (Know your audience.)
• Get to the point – avoid fluff.
• Write in 3rd person and avoid ‘we’ or ‘us,’ ‘they’ and ‘I.’
• Make sure it is formatted professionally.
• Keep it concise.
• Keep it to 1-page, maximum.
• Proofread.
• Introduction > Bridge > Body > Call to action
• Have a gripping opening sentence.
• Professional but personal.
• Stick to the facts.
• Include an image of the subject.

Step 3: Write Your Release

After compiling your materials and reviewing the above list, write a draft of your press release.

Step 4: Submit on Blackboard/Print 2 copies for class

GRADING:

3 points – bring 2 printed copies to class (PASS / FAIL)
3 points – submit PDF on Blackboard (PASS / FAIL)

AUTOMATIC FAILURE:

Not completed on time
No printed copies
Missing required elements