Associated Readings:
Packaging & Advertising
Taste & Connoisseurship
Visual Aesthetics of Food
Convenience & Processed Food
PROCESS:
Your project must address packaging and/or advertising of food. You can work in any medium you like (food, video, performance, installation, photography, etc).
1. Students will be required to brainstorm at least 3 solutions to this project and verbally present those ideas, along with sketches for each idea, to the class. Sketches will be collected (put your name on them).
2. The class will give feedback, and based on this constructive criticism, students will select an idea to execute.
3. In addition to the artwork, students will prepare an artist’s statement that will be printed and turned in on the day your project is due. Your statement should consider the following questions, but should be written in paragraph format (not a numbered question/answer format):
- What is this work about? (This is the idea, theme, message, or concept for your piece. Think of this as the thesis statement for your work.)
- Why do you want to do this work? (This is your explanation of the importance of the work and what it means to you)
- How will you do this work? What is it made of or out of? (This is how you envision the artwork happening—medium/a, actions, texts, audience/performer relationship, etc.)
- What do you want this work to do or accomplish? (This is the outcome or experience you anticipate for the work)
- How does it relate to packaging and advertising of food?
4. Make sure you have arranged for documentation of the artwork if you cannot do it yourself (if it is a performance you are involved in yourself, etc).
5. There will be a full-class critique of each work on the day it is due. (see schedule)
6. After completing the artwork, you will complete a self-analysis on Blackboard.
- Discuss your work in terms of the components of an artwork. (subject/form/content/context)
- How does the work engage with elements and principles of 4D design? Make sure to mention specific elements and specific principles.
- How was your project successful?
- How could the project be improved?
7. Finally, upload documentation of your artwork to our YouTube Channel.
- Brainstorming/Sketchs = 3 points
- Execution of the project = 5 points
- Artist Statement (How well did you answer the questions? Did you provide a printed copy?)= 5 points
- Quality of documentation and on-time upload = 5 points
- Critique participation = 3 points
- Self-Analysis on Blackboard = 8 points
Associated Artists:
Sue Saxon + Jane Becker, “All that is solid melts into air” (2012) eggshells on light strands, 600 x 200cm variable
Will Coles, “Large Lies” (2012) cast ciment fondu, 5.5 x 16 x 11.5cm
Carl Warner, Chrystler Building foodscape
Janet Tavener, “Hotdog” (2011), archival digital print on Ilford Galerie Gold Fibre Silk – framed, 80 x 80cm
Dieter Roth, Selbstturm (Self Tower), 1994/2013, chocolate casts, glass, steel.
Above: James Parker of Veggy Art
Rachel Matos and Kandy Lopez, “Goya a la Warhol.” (2010) Acrylic on paper. 1 of 32, 11″x8.5″ each. “Carajo” is a mildly offensive slang word in Spanish. The can imagery was interspersed with images that range from a border security road sign’s symbol to singer Rico Suave. “We were trying to communicate Hispanic heritage through our art piece,” Matos said. “Goya beans have … been a traditional Hispanic food. We were trying to convey a sense of tradition, labor and heritage.” Photo Credit
Allison Foster; Jessica Brantley and Lauren Moradi, “Nobody Does It Like Sara Lee,” (2010) Performing as dominatrixes, select attendees were whipped from behind as they walked past their piece. Under a wall bearing the Sara Lee logo, four glass cubes on tables display kitchen appliances and sex toys with leather leashes on top of each. A performer donning a ’40s dress and hairdo stands in front of one of the tables and offers to hit spectators with a leash. Photo Credit
Artist unknown, Title Unknown (2010) from “Bacchanalia 3: Forever Full,” at the the William and Nancy Oliver Gallery, Tampa FL. Appears to be made of fruit stripes gum. Photo Credit